THE MOST IMPORTANT INVESTMENT ANY RUNNER MAKES IS A GOOD PAIR OF RUNNING SHOES. SEE THEM AS AN ESSENTIAL TRAINING TOOL AND NOT JUST AS A PIECE OF EQUIPMENT
Each foot strikes the ground about 800 times per mile and hitting the ground with the force of about eight times your body weight! Getting the right trainer can make the difference between running well or not running at all. Running trainers protect the feet from the envirnonment, cushions the impact and stabilses the foot. As we are all unique and every runner's foot shape is different, it is really important to get your trainers fitted by a specialised running shop. Saying that most runners do fit into one of three general types; neutral, overpronator and underpronator and a running shop will be able to advise you on the bes shoe for your running type. They do this by recording where your foot lands whilst running on a treadmill, so nothing too scary. Take your time making your selection and invest in the best shoes you can find and can afford, look to pay about £100, if you buy cheap you may pay for it in the long term and if you want to keep on running you need to invest in yourself. You are looking for 5 basic things, flexibility, cushioning durability, motion control and comfort, please do not worry about colour or brands. Most running shops offer 10% discount if you say you run with RunVerity.
I would also invest in a good pair of running socks, again aim to spend about £10 on these as they have great cushioning which helps protect and cushion when you run. As for running clothes, just stick to what is comfortable, you don't need to go and spend a fortune on the latest gear, a base layer, t-shirt and a pair of running leggings are fine. For ladies another good investment is a bra, when I first started out I had not got a clue and wore 2 normal bras and I remember being laughed at by 2 girls on the starting line of the Great North Run. I didn't realise there were even sports bras! Anyway a good make is Shock Absorber and Freya, again a running shop will have these brands, and try different sizes of bra on in the shop.
Here is a link to my clothing (http://www.runverity.com/clothing) all of the clothing has the letters RV on the front and Let's Run Together on the back.
And these are the local running shops in the area Alexandra Sports in Portsmouth, Absolute Running in Gosport and Southsea, Alton Sport in Eastleigh and Runner's Needs in Hedge End (inside Cotswold Outdoors) and the all offer 10% Discount